As the fashion world is slowly moving towards becoming more sustainable and eco-conscious, the underwear market is expected to follow side by side. And albeit an increasing amount of people these days are more attuned to this cause, sometimes the sustainable choice is still harder to make as the products tend to be seen as more expensive and may need that little bit of extra research.

So what are the benefits of making a conscious choice? Is it possible that by buying eco-friendly lingerie we are doing better not only by the planet but also ourselves?


We already know that our beautiful planet's environmental imprint is greatly impacted by the fast fashion industry.

Choosing environmentally responsible alternatives will help in supporting the ongoing movement that the fast fashion industry has embraced over the last few years. Making a sustainable purchase can help you minimise your own carbon footprint and motivate the sustainable makers to continue doing their work.

Sustainable underwear is soft, breathable, and long-lasting and what is even better, purchasing organic underwear is beneficial not just to our personal health but also to the well-being of the world we live in.


Fabrics and fibres can be treated with a variety of chemicals, not to mention pesticides used in the production of conventional, non-organic cotton.

The skin is our bodies' greatest organ, and it is in constant contact with the garments we wear. Sticking to safer, more sustainable textiles is the way to go as high-quality, sustainable textiles will be much kinder to your body and your health.

Unlike synthetic material, which may trap perspiration and bacteria, organic underwear helps to avoid bacteria development and possible infections.


Fast fashion is known for its low pricing, but unfortunately that also leads to poor quality, forcing you to purchase more items, more frequently. A cheaper price tag may look appealing on first look but is likely to cause you more disatisfaction and expenses in the long run.

Slow fashion labels take their time for a reason. It is because slow fashion generates high-quality materials that are better for you, save your money and the environment in the long run.

How to Choose Sustainable Underwear?

When purchasing, always check the labelling to see if the clothing you are going to purchase is marked as organic and sustainable. It cannot be labelled organic unless all of those harmful compounds are verified to be absent. 

When it comes to a sustainable underwear choice, you need not look any further! So.Me underwear is made from TENCEL™, recycled elastane, ROICA Eco-Smart, organic cotton, and recycled nylon and comes in a variety of beautiful styles. You can check out the So.Me range on our Shop page. Don’t be shy and find out more about our Sustainability practises. 

January 24, 2022 — Olena Sychenko