AT SO.ME, WE BELIEVE THAT BEAUTY BEGINS UNDERNEATH

Sexy, comfortable, playful, or serious - whatever the mood - it is in you. All you need is that lightbulb moment
“WAIT A MINUTE, THAT’S SO ME.”

As a small women-led and business-minded team from Berlin, we are continuously inspired by how women around us navigate modern life. That’s why we wanted to create underwear that allows them to feel great in every role they take on without compromising on comfort, ethics or style. Our mission is to prove that it is possible to create a successful and sustainable business built on exceptional quality and a socially responsible philosophy. How?

1. VERSATILITY

So.Me offers categories and designs that cater to the unique needs, styles and lifestyles of a modern woman. The foundation of So.Me designs are five unique categories: bold, little extra, lovely, supernatural, and chic. We are kicking things off with 7 models and will continue to build our collections to fit into the 3 categories defined by their style and materials.

2. FIT

80% of women today are wearing bras in the wrong sizes. So.Me is created by women for women and we are determined to change this - one bra at a time! We put together our special So.Me Size Guide that will help you find the perfect fit both online and offline.

3. SUSTAINABILITY

Being kind to the world sure does feel good. Now it can look good, too. At So.Me, sustainability is the foundation and guide that informs all our decisions. We create a range of styles and designs only in sustainable materials. As well as choosing the most ethical available resources and production methods, we use recycled or biodegradable packaging and green distribution models. Learn more here.

4. COMMUNITY

Incredible things happen when women help other women. That’s why we want So.Me to become a home for a community of like-minded, ambitious, supportive, kind and fun women and anyone who identifies as one. Check out our blog, social media and #itsjustsome for conversations, stories and tips that will help you feel good so that you can lift up those around you.